Excerpt from article on Scoop.it Blog:
"You are now over 1 million curators on Scoop.it – content marketers, community managers, thought leaders and knowledge managers: curation has demonstrated its effectiveness in helping built visibility and reputation for pros and businesses.
But the point now is … we love reading what you curate!
We are excited to announce “TLDR by Scoop.it!“
TL;DR, as you know, means “Too Long, Didn’t Read.” TLDR by Scoop.it is a digest of content curated by the Scoop.it community. It captures the time saving benefit of curation in this overloaded Internet.
Make no mistake: curated content isn’t always faster to read; one could even argue that the curator’s insight adds to the reading time. This is valid. But the real time-consuming task on the Internet is not reading good content. It’s finding good content; extracting the signal from the noise. Once all search and filtering time is factored in, human curation by like-minded experts is the most time effective way to read relevant content. Hence, TLDR.
TLDR shows your work to the world: it offers direct access to relevant, curated content to a whole new audience…”
Read full original article here:
The only constant is change.
From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.
Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline. Customers expect to access and consume information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are looking, they’ll need to figure out what’s next and where to focus.
Implementing a PR strategy to overcome Google’s constantly changing algorithm. You might not have known that in addition to the exposure that you’ll receive from great PR, the backlinks to your website can actually be even more valuable SEO perspective!